Customer Success Story: Origin Coffee Lab 

At Origin Coffee Lab (OCL), Jose Rivera and his team work tirelessly during the peak harvest season to ensure they offer the best quality coffee to their clients. However, with the vast number of coffee samples, they need to analyze, sample roast, and cup - time is of the essence. That's where the ROEST sample roaster comes in to help.

The view of Origin Coffee Lab farm in Peru.

Costing expertise and quality control

Jose, who had acquired knowledge about the coffee industry while working as Director of Green Coffee in a small roastery in Chicago, knows that to break down the costs of each coffee, he needs to understand how the other side of the industry works. This understanding has helped him to calculate prices more precisely and be more competitive in the market.

To offer high-quality coffee, OCL has a rigorous and exhaustive quality control process in its lab. Jose believes that this sets them apart from other organizations. However, this process can be time-consuming, especially during peak harvest season when they need to analyze, sample roast, and taste many coffee samples during the cupping.

Jose and his team cupping coffee to ensure quality.

Revolutionizing sample roasting and tasting

ROEST sample roaster has made an enormous difference at OCL. A team of 5 tasters and 5 sample roasters can roast up to 9 samples every 15 minutes, significantly reducing the time it takes to roast and taste coffee samples. The sample roasters run non-stop from 8 am to 7 pm, and they can taste up to 1750 cups of coffee a day with its help.

The workload was so intense that we decided to try ROEST, and the change was spectacular. We have reduced times: what we used to do with six drums of Probat, we now do with three ROESTs.
— Jose Rivera, Director of Sourcing at Origin Coffee Lab

Jose is impressed with the sample roaster's performance and says, "I don't think there is a company in the world that gives these roasters as much of a hard time as us." Yet, even with this high performance, the roasters are running smoothly, and the OCL team can rely on them. In addition to reducing time, ROEST has also enabled their team to roast in fully automatic mode, freeing up more time to learn how to taste and analyze coffee and manage the lab. This has helped them to develop professionally in a more efficient way.

A well-equipped coffee lab with ROEST sample roasters.

With the help of the ROEST sample roasters, Origin Coffee Lab can now offer high-quality coffee to its clients while significantly reducing operational time and costs. Their commitment to quality control and investment in modern equipment like ROEST is a testament to their dedication to the specialty coffee industry and their clients.

Interested in the ROEST sample roaster?


Jose Riviera and Origin Coffee Lab is an exclusive distributor of ROEST sample roasters in Peru - find their contact information here.

Liked reading about our customers? Check out our interview with Katja Klein - Founder of Kontext Coffee Company.

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