World of Coffee Dubai Schedule

Written By Kimberley Bates

We’re heading to World of Coffee in Dubai from January 18 to 20, 2026. This year, alongside demonstrations of the P3000 and the new L200 Ultra, we’re welcoming an incredible line-up of guest speakers and brew bar takeovers. Check out our full schedule below and make plans to stop by. See you there!

Please note that all times are listed in GST (Gulf Standard Time).

P3000
Live Roasting Demonstrations

We will be hosting live roasting demonstrations on the ROEST P3000 every day of the event at 1pm, 3pm and 5pm at the ROEST Booth #ZE4-4 in Hall 4.

Sunday, January 18

Featured
Brew Bar: Sulaiman Alalawi of The QC Roastery & Academy
Jan 18
Brew Bar: Sulaiman Alalawi of The QC Roastery & Academy

2pm to 3pm

Sulaiman Alalawi, Founder and CEO of The QC Roastery & Academy

Monday, January 19

Featured
Roasting Demonstration: Ibrahim Al Mallouhi of The Espresso Lab
Jan 19
Roasting Demonstration: Ibrahim Al Mallouhi of The Espresso Lab

1pm to 2pm

Ibrahim Al Mallouhi, founder of The Espresso Lab

Brew Bar: The Espresso Lab
Jan 19
Brew Bar: The Espresso Lab

2pm to 3pm

Ibrahim Al Mallouhi, founder of The Espresso Lab and Fajar Maulana Fikri Director of Coffee at The Espresso Lab

Tuesday, January 20

Featured
Brew Bar: Ultra Coffee Roastery
Jan 20
Brew Bar: Ultra Coffee Roastery

12pm to 1pm

Begüm Obuz and Emre Obuz, Founders of Ultra Coffee Roastery

Kimberley Bates
Next

Impressions of the ROEST L200 Ultra: Denis Sabou Puts It to the Test